Tena – Campaign
Client: School project
Task: To create a campaign for Tena, which breaks the taboo about incontinence.
Media: Outdoor, newspaper, magazine + event.
Idea: We have divided the campaign into two parts: “1 out of 4″ and “3 out of 4″. The first part says 1 out of 4 women at some point in their lives will experience incontinence. The second part says that 3 out of 4 women can get rid of incontinence.
The event is to place many portable toilets on many streets, so those who suffer from incontinence can go shopping all day without worry.